Ramón Bilbao, a leading winery in Spain and one of the most admired in the world, proudly announces its partnership as an official collaborator of the Spanish National Football Team. The winery will accompany the men’s team on their journey to the 2026 World Cup and support the women’s team, current world champions, as they compete in the Nations League finals before preparing for the road to the 2027 World Cup in Brazil.

Ramón Bilbao and the Spanish National Football Team have embarked on a partnership that brings together two national icons around a shared passion: creating experiences that transcend and evoke emotion. This agreement stems from a commitment to shared values such as passion, leadership in their respective fields, and excellence as the driving force behind every achievement. The winery joins the national team at a key moment, accompanying the players on their path to success and becoming the official wine of the Spanish National Football Team.
“This partnership marks a milestone in our journey. What unites us with the Spanish National Team is a passion for achieving excellence, the ambition to innovate, and the ability to inspire millions of people. We see it as the union of two leaders who share the same spirit of improvement and the desire to leave a lasting impact,” adds Carlos Gallego, General Manager of the Iberia Cluster at Zamora Company.

This agreement represents a historic milestone for the company, bringing together two leaders who, from different worlds—wine and sport—represent the best of our culture and project the strength of the Spanish brand to the world. It is a collaboration that transcends sectors to inspire, move, and generate collective pride. The collaboration will be brought to life through various initiatives, including experiences linked to the National Team, fan activations, and brand presence during the World Cup and other competitions in which the Spanish National Team participates over the next two years. Additionally, the winery will play a key role in hospitality, elevating the quality and premiumization of the VIP experience in stadiums by providing top-tier service to fans. Ramón Bilbao continues its commitment to bringing wine to new territories and audiences, sharing unique moments of enjoyment and celebration.

United by passion

The partnership between Ramón Bilbao and the Spanish National Football Team is not just a strategic agreement—it is a story of emotion and pride. Just as wine preserves the memory of time and terroir in every bottle, and football moves millions with every goal, this collaboration embodies the ability of both worlds to evoke feeling, unite people, and leave a mark on collective memory. “For Ramón Bilbao, accompanying the National Team at this stage means sharing the excitement of every match and the passion for achieving great goals with millions of fans. Just as our wines create memorable experiences, we want to be present in moments that make an entire country vibrate,” says Alejandro Sánchez-Gómez, Marketing Director of the Iberia Cluster at Zamora Company.

Moreover, this partnership symbolizes the alliance between two great ambassadors of Spanish culture: wine and football. Two worlds that, through tradition and innovation, project the Spanish brand to the world. The Spanish National Team faces the challenge of the 2026 World Cup with ambition, supported by Ramón Bilbao, which shares its spirit of improvement and ability to create unforgettable moments.